You only have to look at the various types of credit card frauds I outlined in a post a few weeks ago to realize that it is very likely that your business will eventually be a target. Whether this leads to financial loss for you or your customers it is important that you protect your reputation first and foremost. This is not to say you put reputation before acting in the correct manner. The most shocking part of any revelation of major fraud is often how long a company or government department takes before admitting an issue has occurred. The TK Maxx credit card fraud is a classic example of this.
In 2006 TK Maxx discovered that hackers had cracked their encryption system and gained access to their customer’s credit card data since as far back as 2003. This of course was bad enough, but what made things worse was that it took 18 months before the news of the breach was released. So tip number 1 in terms of protecting your business from credit card fraud is to have a response plan in place from the start. Always take the attitude that fraud WILL occur – once you know that a customer has been affected you should inform them immediately. Any short term damage will be mitigated by the long term protection of your reputation and image.
When dealing with customers online it is best to use a 3rd party provider – you don’t want to have the responsability of storing and protecting your customer credit card data – and compliance with PCI (Payment Card Industry) requirements is at it’s most basic.
What about preventing fraud in the first place? It’s unlikely you will ever find a way to prevent fraud completely – but the minimum standards to make it less likely should be:
- Insist that you or your payment gateway provider use SSL encryption for all credit card transactions. SSL encrypts the traffic between your site and your customer’s browser and makes it less likely that a transaction could be spied on over the internet.
- Use the Credit Verification Value (CVV) number in all transactions. The CVV value should not be stored in any way once communicated as it is a random number generated for each individual credit card and provides some assurance that the customer has the card in their possession
- Use the Address Verification System (AVS, i.e. that the credit card address be given when ordering over the internet) – even though this is almost obsolete as a verification on its own when used in conjunction with the CVV number it provides further assurance that the card is in the physical possession of the customer.
- Only keep data when needed and discard when finished and ensure your payment gateway provider follow s the same policy. It’s tempting to store credit card details to make transactions easier for your customers – but be aware of the risks that if you store data you are responsible for it!
I’ll end by reiterating the most important tip – be transparent in your dealings with your customers, if a breach occurs be sure to inform all those affected immediately and take steps to rectify them. Any immediate financial loss could be insignificant when compared with long term damage to your reputation.
